Instructions on How to Make a Gentle Soap

These are the instructions for making your own gentle hand or face soap. Its work, but worth the effort! This takes about 1 day to complete. Materials 4 kg (9 lb) suet (tallow)350 g (12 oz) lye750 ml (3 C) water500 ml (2 C) lemon juice7.5 ml (.25 oz) fragranceGlovesWooden spoonVentilated work areaMolds/glass baking dishes Instructions on How to Make Soap If you are using a pure fat, such as coconut oil or olive oil, you can skip stepping 5. Coconut oil yields a soft, quick-lathering soap. Olive oil and other vegetable cooking oils yield a soft soap that never completely hardens.Render the tallow by cutting it into chunks, placing it into the large pot, covering it, and heating on medium heat until it is melted. Stir occasionally.Cool the fat to below the boiling point of water. Add a volume of water equal to that of the fat. Bring the mixture to a boil. Cover and remove from heat. Let sit overnight.Remove the fat from the pot. Discard non-fat gunk (scrape it off of the bottom of the fat) and any liquid.Measure 2.75 kg rendered fat. Cut the fat into tennis-ball size chunks and place the pieces into a large bowl.Set up all of your materials. Ventilate the area (or work outside), put on safety gear, and open all containers.Make soap :-) Pour the water into a large glass or ceramic bowl (not metal). Carefully pour the lye into the bowl a nd mix the water and lye with the wooden spoon.The reaction between water and lye gives off heat (is exothermic) and vapors that you should avoid breathing. The spoon will be somewhat degraded by the lye.Once the lye is dissolved by the water, start adding the chunks of fat, a bit at a time. Keep stirring until the fat is melted. If necessary, add heat (put on a low burner with ventilation).Stir in the lemon juice and fragrance oil (optional). Once the soap is well mixed, pour it into molds. If you use glass baking dishes for molds, you can cut the soap into bars after it has become firmer (not hard).The soap will harden in approximately an hour.You may wrap the finished soap in clean cotton rags. It can be stored for 3-6 months in a cool, well-ventilated location.Wear gloves when washing your equipment, as there may be some unreacted lye remaining. Wash in very hot water to help melt away the residue. Useful Tips Adult supervision required! Wear gloves and protective eyewear and cover exposed skin to avoid accidental exposure to the lye. Keep out of reach of children!If you get lye on your skin, immediately wash it with lots of cold water. Read the cautions on the container before opening the lye.Dont measure the lye. Instead, adjust the soap recipe to accomodate the container size of the lye.Cooking oils are sensitive to air and light, and soap made from cooking oils will spoil in a few weeks unless it is refrigerated.Volatile fragrance oils or even dried herbs or spices may be added to the soap to scent it. The fragrance is optional.

Animal Rights and Laws - 2472 Words

Animal Rights The world has existed with the presence of both living and non-living matter. Human beings have been accorded the right of protection and preservation of the environment, where the animals belong. In essence, humanity is all about coexisting with animals and plants, together with the other non-living matter. With preference of human beings over animals, and with preference of animals over plants, every category higher than the other, is relinquishing the capacity to dominate and coexist with the higher authority. The world is evidently a home to both plants and animals, including the non-living matter. All animals are living. Moreover, all plants are living. The distinction between human beings and other animals has led to the establishment of a code of relationship and use which human beings has embraced over the years. Human beings have dominion over animals. This is in accordance with the innate characteristics and capabilities that human beings possess unlike other animals (Hargr ove 168). With respect to this, human beings have often used animals in assorted ways. The many ways that animals are beneficial to human beings has elicited concerns over the rights of animals. Because of this, there is an ethical relationship between plants and animals, together with animals and man. There is a philosophy that human beings are a dominant factor in the environment. Evidently, human beings have used and misused animals as part of the other facets found in theShow MoreRelatedAnimal Cruelty Should Not Be A Big Deal1415 Words   |  6 PagesAnimal Cruelty Almesha Jones (Mesha) Introduction and Background All around the world, people are abusing animals. Animal cruelty is a big deal because some people do not look at animals as being important; some people do not see a problem with hurting them. 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Spring and Summer Free Essays

I picked these two seasons, spring and summer because the both of these seasons are items I can compare and contrast, it seems much easier than the two items I picked before the two seasons, these seasons you can very well compare as in the similarities you can do with these two seasons and contrast as well as in the differences between these two seasons. I like both seasons because of what all you can do in these seasons. I go fishing a lot in spring and summer. We will write a custom essay sample on Spring and Summer or any similar topic only for you Order Now Its two most popular seasons to go fishing, but you can also ice fish in the winter time. I know this because I like to fish a lot as a woman. Biking is another popular thing to do in the spring and summer. These seasons are very well in weather to pick to go picnicking and to have a lot of fun time with your family. The spring and summer time are the two seasons I most have fun in. The warm part of the spring time and summer, hot times, you can jet ski and have fun with your family or friends. These are the two seasons I love the most because they’re not cold. There are a lot of similarities you can do during the spring and summer time. There is more to do during these seasons, but there are differences between the two seasons. The differences between the two seasons are spring time is a warm time of the year and summer is a hot time of the year. You can’t swim in the spring like you can the summer time because the water is too cold in the spring time. You can ice fish though in the spring time, but not in the summer time, why? It’s still icy in the beginning of spring time and it’s too hot in the summer time. I love the summer time because you can swim most of the time and I like spring to, but not as much as summer because you can’t swim in the spring time. The water is still too cold, but it’s warm in the spring time to just not hot enough to swim all the time. In these two seasons there’re lots of differences, but I believe that there are a lot more similarities. When comparing two items you are showing how they are alike and contrasting you are showing how they’re different. When helping readers understand issues it’s useful to compare and contrast to get them to understand better. Making decisions, narrowing down choices, and evaluating options are also helpful in understanding. You may make a table of some kind or create a list to see what all the items picked have in common or don’t have in common, the differences. You don’t necessarily make the decision yourself or attempt to influence the reader one way or the other when in a comparison-and-contrast paper. Your paper will be a persuasive and a combination of expository writing if you do any of the above things. When I write a paper I like for my readers to enjoy what they are reading, so that they get into the story or paper. Now, we’ll go on to the two seasons that I picked for the reader to enjoy reading about the differences and similarities. Putting these two seasons together and comparing and contrasting them were very easy in some ways, but hard in other ways. I enjoyed comparing and contrasting these two seasons because the seasons are two seasons we all enjoy together especially my family and friends. Every year my family gets together and we have a big picnic in the summer time around the 4th of July and we have so much fun we never forget about the 4th of July. We get to have are fun, swimming, picnicking, and watching the fireworks at the end of the night. This time of year is the most fun for my family and me. In the spring time I get together with my boyfriend and some of his family members and we go fishing together every spring. Every spring is like a social gathering with the boyfriend’s parents and cousins, but we all have lots of fun fishing and then we go home and have our picnic outside. These are two seasons I will never forget because I do these things every year at the same time of year. In the winter and fall times it’s not as interesting for us because we aren’t kids no more, but I do have fun with my niece and nephew in the snow and leaves at that time of year, but even those two love the spring and summer time because we can go swimming and do lots of other fun things. Comparing and contrasting these two seasons was fun and interesting. It was easier than I thought to compare and contrast these two seasons. These two seasons are two of a kind and then two different ones to. I picked these two seasons, spring and summer because the both of these seasons are items I can compare and contrast, it seems much easier than the two items I picked before the two seasons, these seasons you can very well compare as in the similarities you can do with these two seasons and contrast as well as in the differences between these two seasons. How to cite Spring and Summer, Essay examples

Understand Engine Optimization Relevance †Myassignmenthelp.Com

Question: Discuss About The Understand Engine Optimization Relevance? Answer: Introduction: Internet is the market of information now-a-days. A webpage contained in a website, displays various set of information of different format like textual, graphical and audio-visual. Specific information of any organisation is displayed in specific web pages. A webpage needs to be optimized for better search engine result. People all over the world generally use some common and most famous search engines like Google to find out information. Better optimization places the website and the webpage higher than the other results. Google.com is the leading search engine in the world. From any country one can get information by accessing it via Google. Any organisation can submit its content to Google accepting the terms and condition. It is the general method for promotion of content or information now-a-days. For this discussion, a webpage www.jcu.edu.au is related with information technology of James Cook University is chosen that displays the content related to the IT Bachelor course in that university ("Bachelor of Information Technology", 2017). There is a requirement to improve the search engine optimization for the webpage and the Head of the IT department is in need of a 3 weeks ADWords marketing plan within the cost of $250. The purpose of this study is to understand the requirements and develop a perfect ADWords marketing plan within the budget for improved search engine optimization and Google ADWords campaign. A Business Profile: A webpage is a Hyper Text Mark-up Language formatted document that is displayed via website. It can be opened from an internet browser using specific URL address (Moreno Martinez, 2013). The contents of a webpage are certain information, different advertisements, links for file sharing to social networking sites and most of all an option for search. Webpage Overview: The second oldest public university in Queensland is James Cook University. The university has its campus and study centres in various cities of Australia. Undergraduate and post-graduate courses are offered by the Brisbane campus of this university to the international students. Courses offered to students are related with information technology, engineering, law, business, biomedical sciences, pharmacy, nursing, healthcare sciences, social work and some other. Research subjects of this university are associated with genetics and genomics, marine sciences, engineering and information technology, biodiversity and some other. Currently, number of domestic and international students of the university is approximately 15.273 and 6.886 respectively. Consisting over 5000 academic and non-academic staffs this university has proved to be a very profitable one as well-renowned on the basis of their research papers, published books and journals. The description of the university clearly describes its enormous structure and the requirement for a website can be easily understood. The university possess a website from where different information can be gathered (Carter, 2012). The website contains different portal for students and staff members. Institution description like history, statistics, campuses, annual report and university plans are given in specific web pages. University presents the information about its specific courses in the website along with services like application submission and support services. Fee and cost structures, scholarships and accommodations are also presented through the website. Details of their various staff section and alumni section are given in specific pages (Crawford-Ferre Wiest, 2012). Finally the website contains a search engine to ease the access of users. Potential customers of this business are students, both domestic and international. The university has developed its website to attract the attention of the students, for under-graduation and post-graduation courses. The website also shares information about scholarships, accommodation and facilities (McIntyre, 2015). The webpage for the course of bachelor in information technology has been designed for both Australian and international students. The benefits for having a well-built and information filled website are numerous (Skinner, 2016). Through different web pages an organisation can share its information and offerings specifically to its targeted audiences. Providing origin, history, statistics and annual report helps the viewers to develop a knowledge and trust about the organisation. Detailed information present in the website helps a user to enrich his or her knowledge of the subject or sometimes it may help a user to select between different subjects. The channel through which a user can apply for something online to the organisation, reduces the physical effort and saves time and cost. Having a website for education purposes helps an institution to become popular not only in domestic region, but also all over the world (Marshall, Rhodes Todd, 2014). Students can go through the information given in the portal and compare it with other websites to choose the best for them. Links of research papers, journals and boo ks are presented in the websites of an institution which helps a student in his studies. A student can get the information about cost structure, accommodations and other benefits from the website which quickens their time of choosing. Students and staffs of an institution also get various benefits from the website of the institution (Wilde et al., 2012). An institutional website often contains different portals for students, professors and staffs. They can communicate as well as get research materials through the portal. They can also view the results and rewards through the website (McKeever, 2016). SEO and User Friendliness: Optimization of search engine is known as SEO. Website ranking in search engine can be improved by following a definite set of rules for optimization. These rules are also used to make the website user friendly by providing ease of access and navigation (Sofronic, 2012). This optimization is very much essential for websites to gain competitive advantages as most of the search engines users prefer the top 5 results of search. The benefits of search engine optimization include high amount of search engine traffic and common framework for publishing contents. Search engine optimisation can be categorised into two parts, White hat SEO and Black hat SEO (Berman Katona, 2013). First one follows the concepts of search engine guidelines to improve the rankings in search engine results and the next one uses the algorithms that do not follow the guidelines. White hat SEO utilizes development of high quality content, reconstruct and optimization of website HTML, acquisition of high quality con tent campaign link and research manually (Killoran, 2013). Black hat SEO uses link spam, cloaking, hidden links and texts. A gradual improvement in search engine friendliness and website ranking can be achieved by it (Tutaj van Reijmersdal, 2012). Website of James Cook University is pretty user friendly however it can be still optimized a few level. A basic SEO audit helps a website owner to fix various elements that resulting in website unfriendliness (Shyam , Jagannathan Rajavel, 2013). This involves eliminating duplicate contents, creating a short URL like name of the website/subject matter, each and every page of the website should contain customizable title tags and including search engine to index web pages (Geddes, 2014). To increase the user friendliness the titles and headings of each web page needs to be descriptive and simple, without repeating keywords. Contents in web pages should be up-to date and involved with limited keywords. Excessive keywords that make file name huge must be avoided (McIntyre, 2015). Excessive page addition with no information should be avoided. Sending manual link requests to manually researched websites, paid directory submissions increases the value of the website. Linkable contents from different websites also increase the friendliness of a website (Tutaj van Reijmersdal, 2012). Certain pages of the Website of James Cook University contain repetitive contents. Course and study information are repeated in several pages (Yuan, Wang Zhao, 2013). Heading of the pages should be viewed more clearly. Excessive background should be avoided as an institutional site must contain more information and study materials rather than various graphical images not-regarding the studies (Weller Calcott, 2012). Search engine results for James Cook University is good but the applying some important SEO techniques mentioned above optimization can be done. Proposed ADWords Strategy: ADWords: In order to promote a new web page the best online advertising technique is ADWords. The technique is developed by Google, where paid advertisements are shown partly developed on keywords and partly on cookies (Marshall, Rhodes Todd, 2014). The payment methods associated with is pay-per-click, cost per action and cost per mile. Text advertisements in Google contains one headline of approximately 30 characters, 35 characters based two text lines and a display URL consisting approximately 40 characters (King, Abrahams, Ragsdale, 2015). A proper ADWords campaign can be developed applying certain step-by-step method. After signing up for an ADWords account at first the campaign type and campaign should be chosen properly. Next, the location has to be chosen where the ads will be displayed (Carter, 2012). Larger the targeted area, larger the payment cost. Bid strategy should be set as manual and maual payment and automatic payment must be done according to the daily budget. Ad Extensions should be ignored in the first week, however the second and third week can have Ad Extension added to the campaign objectives (Berman Katona, 2013). For better search ranking the headline should be aligned with campaign objective and within 25 characters. Benefits should be assigned in second line for better customer review. Promotion of ADWords: For promoting ADWords profitably, market analysis is the key factor. A 360 degree market review for the popularity of the product can be obtained from shopping insights consisting of heat maps and graphs. Obtained data help in ADWords campaign (Geddes, 2014). To become familiar with consumers searching habit Google Trends is an effective tool. In order to compare the performance metrics Google Benchmark tools are helpful (McKeever, 2016). ADWords Campaign of James Cook University: Customer demand and target audience is the first objective of the campaign. The specific webpage www.jcu.edu.au is related with information of the bachelor in information technology course ("Bachelor of Information Technology", 2017). Therefore, the target audience will be largely undergraduate students (Weller Calcott, 2012). According to the duration and study mode, the campaign needs to be divided in three parts. The 1st week campaign will be associated with 3 years full time study for domestic students, 2nd week campaign will be associated with off campus part time studies for domestic students and 3rd week will be associated with on campus full time studies for international studies. Hence forth the main objective is to set the keyword for the ADWords campaign (Shyam , Jagannathan Rajavel, 2013). The budget for three weeks is $250. This budget is divided into $100 1st week, $100 second week and $50 last week. Therefore the daily budget for the 1st two weeks becomes approximate ly $14.28 per week. According the market analysis the conversion rate of consumers must be estimated. Cost per click (CPC) is the payment process of the advertiser to the publisher (King, Abrahams, Ragsdale, 2015). The CPC bidding strategy is set according to the maximum cost-per-bid strategy. For this campaign, max CPC is $14 per day. Estimating a starting customer conversion rate of 20% max CPC is calculated according to the formula, Maximum CPC = {profit per customer} x {1 profit margin} x {rate of website conversation} (Sofronic, 2012). The target of the ADWords is to create more traffic from the targeted audience and to gain competitive advantage from the competitors in the basis of profit. Each click on ADWords costs the advertiser. Therefore the main target is to take care of that only the interested student clicks on the ad. In this case the attractive ads possessing a high click through rate (CTR) elevate the quality score of ADWords (Killoran, 2013). Headlines should be Apply to James Cook University. Description line 1 and 2 should contain Bachelor of Information Technology and Best Guidance and Environment Guaranteed. The structure of URL should be www.jcu.edu.au/information-technology/bachelor degree (Crawford-Ferre Wiest, 2012). Matching the objectives a landing page has to be created before the main web page. In order to start the campaign, tracking of conversion is must in order to know which keywords are generating sales (Yuan, Wang Zhao, 2013). For that condition, unique contacts have to be given. Negative keywords are blocked so that uninterested customers do not click on the ad ("Bachelor of Information Technology", 2017). Other course of the university has been placed in the negative keywords. An increase of keyword bid has been planned in case low ranking. Optimization of CTR and landing page with the help of Google analytics have been planned during the campaign. Conclusion: Hence, from the report it can be deduced that e-business plan is an innovative plan to promote a business profitably. The components of this promotional activity are search engine optimization and ADWords. The highest ranking a website or web page can achieve in a search engine result more benefit the marketer will achieve. The report is associated with the promotional activities of a new web page of James Cook University. The course of Bachelor of Information Technology has been developed for domestic students as well as international students. In order to spread the popularity of the institution among the students all over the world Google ADWords is the best network. Among the search engines Google is the most popular. Therefore promoting through Google is most beneficial. The budget for the 3 week ADWords campaign is $250. The domestic students are key elements of a university in that region; hence, more budgets should be allocated for domestic ad campaign. Proper designing of ev ery steps and keeping a back-up plan for raise in keyword bidding is an essential part of ADWords campaign, which has been followed here. References: Bachelor of Information Technology. (2017).Jcu.edu.au. Retrieved 9 September 2017, from https://www.jcu.edu.au/courses-and-study/courses/bachelor-of-information-technology Berman, R., Katona, Z. (2013). The role of search engine optimization in search marketing.Marketing Science,32(4), 644-651. Carter, J. A. (2012).U.S. Patent Application No. 13/551,600. Crawford-Ferre, H. G., Wiest, L. R. (2012). Effective online instruction in higher education.Quarterly Review of Distance Education,13(1), 11. Geddes, B. (2014).Advanced Google AdWords. John Wiley Sons. Killoran, J. B. (2013). How to use search engine optimization techniques to increase website visibility.IEEE transactions on professional communication,56(1), 50-66. King, M. A., Abrahams, A. S., Ragsdale, C. T. (2015). Ensemble learning methods for pay-per-click campaign management.Expert Systems with Applications,42(10), 4818-4829. Marshall, P., Rhodes, M., Todd, B. (2014).Ultimate Guide to Google AdWords. Entrepreneur Press. McIntyre, E. S. (2015). Search engine optimization.ON October,11. McKeever, M. (2016).How to write a business plan. Nolo. Moreno, L., Martinez, P. (2013). Overlapping factors in search engine optimization and web accessibility.Online Information Review,37(4), 564-580. Shyam, K. P., Jagannathan, S., Rajavel, M. (2013). A New Technique for Ranking Web Pages and Adwords.International Journal of Computer Applications,82(12). Skinner, D. (2016).U.S. Patent No. 9,311,662. Washington, DC: U.S. Patent and Trademark Office. Sofronic, B. (2012). Search Engine Optimization. Tutaj, K., van Reijmersdal, E. A. (2012). Effects of online advertising format and persuasion knowledge on audience reactions.Journal of Marketing Communications,18(1), 5-18. Weller, B., Calcott, L. (2012).The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns. Apress. Wilde, T., Morton, K. D., Lobacheva, Y., Zinovieva, N., Meteer, M. (2012).U.S. Patent No. 8,312,022. Washington, DC: U.S. Patent and Trademark Office. Yuan, S., Wang, J., Zhao, X. (2013, August). Real-time bidding for online advertising: measurement and analysis. InProceedings of the Seventh International Workshop on Data Mining for Online Advertising(p. 3). ACM.